Aino Grapin

CEO Statement

For humanity to prosper, we must work together, learn and evolve.

Life Worth Living is our plan to care for people and the planet. While our creations are enjoyed by only a few, all of us at Winch Design believe a Life Worth Living is for everyone to enjoy, now and in the future. It is our purpose to fulfil our clients’ dreams, our people’s ambitions, and our communities’ needs, in a way that consistently improves lives and protects the environment.


Our plan includes supporting our charities, our suppliers, craft and the environment. We want to start a positive chain reaction in our industry, so we will collaborate with our suppliers, peers, and wider stakeholders to make transformational changes.


Our people are absolutely vital to our shared success. It is through their passion and expertise that we are where we are today, so we are focusing on initiatives that educate, motivate, and empower them. At Winch Design, we wish that our growth will be coupled with social and environmental prosperity. Having run our Life Worth Living plan from 2020 to 2024, we are currently reviewing our goals for 2025 to 2030 and look forward to sharing that with you once completed.


We invite you to join us in creating a Life Worth Living for everyone. 


Aino Grapin

CEO

Life Worth Living Plan

The Journey So Far

Timeline LWL V2

Creating Value

Sustainable Development Goal V2

Governing Our Plan

Governance Structure V2

Caring For Our Communities

Our dream is to positively impact the lives of those that we connect with. We are stronger when we support our communities, so we put people at the heart of everything we do.


Our People
People want to work for companies where they can really make a difference. The happiness of
our people is directly linked to the pride they share in delivering their best to our clients and the
wider world. We are a family of colleagues who value one another and who always want to improve.

Diversity & Inclusion

We will create a more inclusive place of work.


We currently have 20 different nationalities which creates a vibrant and exciting culture. We are dedicated to nurturing the next generation of design talent through close collaborations with leading design universities, an internship programme and an annual scholarship for a design student at Kingston University. However, we know we can do more to improve our diversity and inclusion levels and as we grow, we will keep attracting a community of talent that is as diverse in background as it is in skill.

University of Wales - Winch Design

Employee Health & Wellbeing

We aim to be the employer of choice for the design industry.


Winch Design has always invested heavily in physical health by providing daily lunches and fitness classes. Recently, the focus has been on mental health, and we appointed 10 individuals from across the business to train as Mental Health First Aiders. All employees have 24/7 access to a dedicated team of trained counsellors provided by our insurance provider AVIVA. Our key goal is to increase our health and wellbeing satisfaction rating year on year.

Winch Design team

Defending Craft

We encourage craftsmanship and the use of small artisans across our projects.


The success of the Winch portfolio doesn’t just lie with the designers who translate the dreams of its clients from paper to reality, it also lies with the craftspeople who bring the Winch portfolio to life. We created Under Winch's Wing during the Covid pandemic to extend our help to the smallest suppliers who help bring the Winch portfolio to life. We also work closely with the Queen Elizabeth Scholarship Trust (QEST), sponsoring a new scholar each year to help preserve British craftsmanship. 

UWW

Our Communities

We play an active role in supporting our local communities and address the social issues which have the most impact. We are committed to using our skills, experience, and determination to help the wider world. We are proud to support Blue Marine Foundation, QEST, Maggie's and TP Caring Spaces. We enable every employee to positively contribute to society by giving each an annual volunteering day to support one of our nominated charities.

The Blue Marine Foundation

Our planet is made of 72% water and currently only 4% of it is under protection. BLUE is aiming to have 30% of our world’s oceans protected by 2030. In collaboration with BLUE, Winch Design founded the annual London 2 Monaco bike ride in 2016, raising over £2.4M over the past eight years to help provide innovative solutions to over-fishing and enable the creation of marine reserves.

Winch Design London 2 Monaco charity bike ride

Maggie's

We are proud to support Maggie’s, a charity that offers practical, emotional, and social support to people with cancer. Winch share's Maggie's ethos that design can change lives. We donate through numerous initiatives using bake sales, half marathons, tough mudders, quizzes and Winchledon, our highly competitive table tennis competition to raise funds to help Maggie's continue their valuable work.

Winch Design charity tennis

TP Caring Spaces

TP Caring Spaces has one simple goal: use great design to transform utilitarian spaces into havens for carers, patients and families. A creatively led charity, that transforms charitable spaces that benefit the community, from a women’s refuge to a homeless centre or youth club. Winch Design completed a charity sky dive in 2024 to kick start our fundraising for this valuable cause.

Winch Design charity skydive

YOTS Foundation

The YOTS Foundation provides opportunities for young people to discover the yachting sector, creating new, sustainable pathways into the industry for young people from all backgrounds. The yachting industry is little known outside its traditional locations and demographics and every academic study conducted on the subject concludes that access to the water at training organisations dramatically improves outcomes for young people.

Winch Design charity YOTS

Protecting our Air, Land and Sea

Our dream is to help create a thriving planet while encouraging others to do the same. Our creations exist so our clients can enjoy the beauty of the natural world, now and in the future.


We recognise that a healthy environment, in particular the ocean is essential to the health of society. In recent years we have become increasingly invested in protecting our environment and as we implement Life Worth Living over the next few years, we commit to taking it further.

Transforming the Industry

The Water Revolution Foundation


The Water Revolution Foundation was started from within the superyacht industry to tackle its ecological footprint and preserve the world’s precious oceans. Aino Grapin sits on the board and chaired the Sustainable Taskforce from its launch, championing the creation of a new generation of eco-friendly yachts by encouraging designers and naval architects to share innovative solutions and best practices through a Designer's Protocol.



Water Revolution Logo RGB

Environmental Protection

Blue Marine Foundation


The protection of our oceans is very close to our hearts. We are proud of our long-standing partnership with the Blue Marine Foundation in their mission to protect 30% of the world’s oceans by 2030. Since establishing the London to Monaco bike ride in 2016 we have raised in excess of £250,000 for Blue Marine to help fund their vital worldwide marine projects.

Blue Marine Foundation logo

Waste Management

Managing Waste


We have the ambition to send zero waste to landfill and recycle at least 70% of our waste, whilst eliminating single use products. This will not be an easy journey, but it is one we are committed to achieving. We recognise that reaching these goals will require significant changes to our operations, strong partnerships with our suppliers, and active engagement from our entire team.

Waste Management

Leading Our Industries

Our dream is to lead positive change in our industries and create designs fit for the future. Winch Design strongly believes in the role that creativity, innovation, and collaboration have to play in creating a thriving planet.

The Circular Economy

We support the UK’s transition to a circular economy. 


We are pleased to be signatories of The Walpole British Luxury Manifesto which supports the British luxury sector to become a world leader in sustainability. Its aims are to drive positive change through the following key areas: leading the transition towards a circular economy, safeguarding the environment and natural resources, guiding partners and suppliers towards sustainable practices and advocating for equal and respectful working conditions.

Winch Design sea, beach

Preservation Of Craftmanship & Heritage

We celebrate the rich British history of Winch Design while preserving our craft.


We are recognised as a strong British brand that invests in excellence in craftmanship. Our celebration of these elements is reflected in our promise to preserve them. Since 2019, Winch Design have supported The Queen Elizabeth Scholarship Trust (QEST), a charity dedicated to preserving British craftmanship through access to education opportunities and sustaining craftmanship skills. We now have a growing collection of Winch QEST scholars who we are proud to support.

Winch Design QEST scholar

Sustainable Innovation & Design

We embed sustainability principles into our design and services.

We have a responsibility to support, invest in and promote designs that protect people and the planet. Our global influence means we have a visible platform to advocate sustainable design and to make it the most desirable option. We employ a sustainable materials specialist who researches new materials and independently vets their credentials, encouraging our design teams to incorporate sustainable materials into their projects.

Winch Design sustainable materials

Transforming Our Business

Our dream is to transform into a sustainable business by inspiring people. We will be transparent in our progress towards embedding the ‘Life Worth Living’ plan into everything that we do. We recognise that the decisions we make as a business and as individuals will influence the future of our planet and society. We will provide the resources to achieve our goals, constantly challenge ourselves to improve and to be open about our successes and challenges.

Suppliers & Partners

We will promote sustainable action with our suppliers and partners.


We have always encouraged our suppliers and partners to make responsible business decisions. We are mapping the sustainability credentials of each of our suppliers, and are researching sustainable materials for use across all Winch projects. We will focus on equipping our suppliers with the knowledge they need to make the right decisions for people and the planet. We will continue to drive supply chain improvement by setting out policies and targets that build sustainable businesses.

Corporate Governance & Compliance

We ensure we have the resources needed to achieve our goals.


We have set ambitious long-term goals in the Life Worth Living plan that will require time, money and skill. We are committed to ensuring that we plan accordingly so that we have the resources and ability to achieve our goals. We now need to update our plan and goals for 2025-2030.

Our Life Worth Living 2024 Goals

We set 32 ambitious goals to be met by 2024 and are in the process of updating them for 2025-2030.

Caring For Our Communities

● Increase our social value year on year

● Support the strategic aims of our key charity

& community partners

● Donate £1,000 per employee annually for our

chosen charities, and sustainability initiatives

● Achieve a volunteering rate of over 50%

● Support local businesses and seek new

opportunities to engage the local community

● Achieve 70% diversity & inclusion satisfaction

rating on the internal staff survey

● Further develop a more structured and consistent

internship programme

● Achieve 70% health & wellbeing satisfaction

rating on the internal staff survey

● Ensure 100% of staff have a tracked development

process with embedded targets

● Life Worth Living training targets

● Create an internal mentoring programme

● 100% of design led staff have a yearly objective

to build internal and external knowledge of

sustainable technologies and design

Protecting Our Air, Land & Sea

● Reduce energy consumption across the business

(2017 baseline)

● Use 100% renewable energy across all our buildings

● Achieve The Planet Mark Certification every year

● Set and achieve one annual conservation project

● Zero waste to landfill

● 70% of all waste recycled

● Eliminate single-use products

Leading Our Industries

● Be recognised as a leader in sustainable

design innovation

● Deliver two thought leadership pieces on

sustainable design for our industries

● Build sustainable technologies and design

into our processes

● Create a model for sustainable design based

on zero carbon principles

● New business models contribute 5% to

our turnover

● Support the circular economy through

our services and design practices,

workplace and public affairs activities

● Create and implement a long-term plan for

preserving our crafts and heritage

Corporate Governance & Compliance

● Reduce business travel by 20% per FTE

(2019 Baseline)

● 30% of all business travel to use sustainable

modes

● Develop a sustainable procurement policy for

suppliers and sustainable guidance for partners

● Create and implement a sustainability

communication plan

● Annual report on our Life Worth Living progress

● Achieve 100% of our Life Worth Living targets

while complying with all legislation and new

business requirements as they come into force

● Maintain the highest data quality score (20

points) with The Planet Mark Certification.