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Aino has led Winch Design since 2016, with 20 years prior experience leading and growing businesses in creative industries, namely in the art, luxury and technology sectors.
Holding degrees from INSEAD and ESSEC Business School, Aino was previously a strategy consultant with Bain & Company, spent nearly a decade at Christie’s in a variety of strategic and operational roles and led a start up in the online art market. Aino is both a Director of the Board, which is responsible for running Winch Design, and the Trustee Board which is the 'shareholder' of the company. As such, her mission is to ensure Winch is successful both from a creative and commercial point of view for the interest of our clients and our employees. Aino also sits on the board of the Water Revolution Foundation and is a trustee of the YOTS (Yachting Opportunities Training and Skills) Foundation.