visualisation STUDIO

IMMERSIVE STORYTELLING

The visualisation team transforms clients’ dreams into reality through still images, animation, and virtual reality. These computer-generated visuals are both hyper-realistic and dimensionally accurate, combining the most advanced digital lighting techniques with meticulously detailed textures and materials to provide clients with a truly photo-realistic insight of their imagined interiors.

Few people appreciate the complexity behind a single CGI visual. Each render is composed of more than 40 carefully combined layers and typically takes around 2.5 days to complete. The process unfolds across four key stages: modelling, where 3D objects are constructed with careful attention to geometry, lighting, and camera angles; texturing, which applies real-world materials to ensure the highest standard of virtual representation; lighting and accessorising, bringing depth, atmosphere, and context to the scene; and finally, post-production, where the image is refined to achieve a flawless, photo-real finish.